The Marketing Strategist will collaborate with the Executive Team and participates on early stage strategy for experiential, live-events ranging from one-off activations to multi-phase campaigns. Scope includes developing strategy for brand, social, promotion, and event.
Develop innovative and strategic marketing plans that support the client’s initiative and serve as the foundation for the event creative to maximize exposure, shareability, data collection, impact, and other KPIs.
Develop client- and campaign-specific social content/distribution/audience strategy across major social platforms
Utilize advanced knowledge of social media best practices and current trends to innovate exciting methods of audience engagement and loyalty
Identify client KPIs and translate into actionable, measurable objectives
Employ analytics to provide educated data projections documenting anticipated ROI and KPIs
Lead the RFP process by strategically leveraging the full scope of offerings and capabilities to competitively address client objectives
Work with the Creative Director to lead initial project ideation to develop comprehensive, cutting edge, and visually stunning event concepts
Collaborate with internal creative directors, producers, and graphic designers to create compelling proposals that best communicate and sell the strategy and creative
Develop tiered plans to up-sell larger campaign ideas that can increase ROI
5+ years in integrated/brand marketing, creative/social strategy, or other relevant field
Highly creative and innovative in methods of disruption, messaging, vitality, and engagement in order to quickly capture audience attention and gain committed brand loyalty
A mind with a pandora’s box of ideas
Proven ability to articulate the scope of a client’s business challenge and translate data and objectives into well-articulated, actionable ideas
Well versed with pop-culture and influencers in art, music, fashion, entertainment, social media, and sometimes sports.
Passionate with advanced knowledge of social media best practices and current trends
Versed with gamification and methods to employ gaming as a means to gain audience engagement and brand loyalty
Ability to communicate abstract concepts while grounding them in data, practice, and strategy.
Team Player: Contribute positively to our team culture and participate in team meetings and trainings