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Canoo, a Los Angeles based subscription-only electric car company, wanted to reveal their new vehicle for the first time to the public. Because SoCal is so integral to the design and feel of the car, the Abbot Kinney Festival in Venice Beach, CA felt like the perfect place to give people a first look.  In an effort to match the uniqueness of the vehicle, OA designed a futuristic truss structure and paired it with the comfortability of mid-century modern lounges, to encourage those passing by to engage with the brand in a distinctive way. The event was a huge success which resulted in thousands of email sign ups and over 2,000 new social followers.

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