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Harley-Davidson tasked oa experiential with building out a 50’x 50’ space that appealed to the next generation of riders, provided opportunities for lead generation and celebrated the daring and adventurous lifestyles of the athletes and musicians at each festival. So, OA designed, built and activated an immersive space with custom painted helmets and skateboards, a “tattoo parlor,” an exclusive lounge with charging stations and of course — plenty of motorcycles!

WHAT WE DID:

CONCEPT

DESIGN

PRODUCTION

LOGISTICS

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