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EX AWARD WINNER 2019
Best production of a consumer event

EX AWARD WINNER 2019
Best production of
a consumer event

GOLD WINNER OF EVENT TECH’S
BEST OUTDOOR
ENVIRONMENT 2018

GOLD WINNER OF EVENT TECH’S
BEST OUTDOOR ENVIRONMENT 2018

NBC decided that for SDCC 2018, they wanted to go against the grain and bring some comedy to the Con to separate themselves from the rest. So, OA created a replica of The Good Place neighborhood (complete with Eleanor's house), with a fully immersive theatrical cast that provided a series of ethical dilemmas that ultimately judged attendees using RFID technology. Fans were judged on their choices which determined if they belonged in the good place or the bad place!

Over the 4 days at Comic-Con, throughput topped 4500, impressions topped 150 million, social chatter was through the roof and best of all, Netflix recorded a significant spike in viewership during the weekend of Comic-Con and into Season 3 .

WHAT WE DID:

CONCEPT

DESIGN

PRODUCTION

LOGISTICS

"This was – in our humble opinion – the best offsite that NBC has ever brought to the convention, and hopefully a sign of more awesome things to come."

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San Diego Comic Con Blog

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