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GOLD WINNER OF EVENT TECH’S
BEST OUTDOOR ENVIRONMENT 2018

NBC decided that for SDCC 2018, they wanted to go against the grain and bring some comedy to the fans. So, OA created a replica of The Good Place neighborhood (complete with Eleanor's house), with a fully immersive theatrical cast that provided a series of ethical dilemmas that ultimately judged attendees using RFID technology. Based on their final score, it was decided if fans belonged in the good place or the bad place!

Over the 4 days at Comic-Con, throughput topped 4500, impressions surpassed 150 million, social chatter was through the roof and best of all, Netflix recorded a spike in viewership the weekend of Comic-Con and NBC saw a 50% increase in viewership for season three!

WHAT WE DID:

CONCEPT

DESIGN

PRODUCTION

LOGISTICS

"This was – in our humble opinion – the best offsite that NBC has ever brought to the convention, and hopefully a sign of more awesome things to come."

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San Diego Comic Con Blog

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