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Red Bull wanted to bring an interactive experience to EDC Las Vegas 2019 as a step up from their typical sponsorship. OA designed and fabricated a 45’ x 20’ maze to engage consumers! Made entirely from Bamboo to tie into the EDC theme and campground aesthetic, the Red Bull maze also had 5 interactive puzzles hidden for consumers to discover.  If maze-goers could match the puzzles and unlock the secret phrase, they were given exclusive Red Bull and EDC merchandise. After finding the way through the entire maze, consumers were rewarded with a secret Red Bull bar where they could relax and sip on their favorite Red Bull cocktail.

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